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Be it any product or service that your company sells, digital marketing is effective for every industry. Digital marketing is when you promote the products and services in the form of an electronic media. Digital marketing is mostly done through the internet. It is all about your marketing efforts that are done online. Today digital marketing wins over the traditional forms of marketing.

In digital marketing, one needs to use channels and be able to understand the real time scenarios. This lets the business to make use of the campaigns for marketing and take the steps that are necessary. The real time data that you get using digital marketing gives you an understanding of the marketing tactics and how effective it is. When you get access to this, it helps you to optimise the budget that you have planned for marketing your business. You can now plan your investment into better campaigning methods.

Digital marketing also helps in lead generation and content performance. If you have a product brochure and you distribute the pamphlets to people then you will never know how many people have read it. This makes the marketing technique futile. There could be many who just threw your pamphlet into the bin.

Digital marketing works better here. If you have a nice content then it is time to promote it digitally. When more people like it on the social media and share it, more people get to know about the products that you are offering. The more engagement you get the more worthy is your product. This means that you get a better SEO rank on the search engine.

Digital marketing lets you view how many people actually saw your content. You also get to know how many people downloaded the content. This gives you leads which can be converted to clients. Digital marketing also makes it possible for you to improve on your conversion rate. It is no big deal to convert a client online. When the crowd is well targeted it makes conversion easy. In digital marketing, you are able to have conversations with the clients and leads.

You can reach out to your clients at any time when you use digital marketing. You do not have to bother your clients with phone calls. It is easy to reach out to them online. You can generate leads and increase the conversion rates without pestering clients or being too pushy. Check my source on how I used digital marketing to increase my customer base.


The information quality is an important multi attribute concept and it defines the quality of the contents. It is pragmatically called as the fitness for the use of the given information which is of good quality or having the high quality. We will next see about the different attributes of the information quality:

  1. Timeliness is an important attributes. The information which is received in the speed represents the quality of the publication. That is when there is faster the information, and then it will be a better quality. In the website scripting, the current day and the date will be reflected automatically.
  2. Appropriateness should be well suited to the receiver and the information. If there is more suitability then there will be a better quality.
  3. Reliability is a key attributes to the quality of the information. It will be considered as a useful only, when it is reliable. One can understand the reliability if they are having the previous experience and the methodology they have to adopt and to process the information and the delivery channel.
  4. Accuracy gives the correctness of the information. There the information will be having better quality with the higher accuracy.
  5. Completeness is found to be a measure of comprehensiveness and it should be ensured to know that the information given is having the full picture which is real and it should not be the part of picture.
  6. Reproducibility is essential in documenting the methods in which the data set can be used to get the consistent result.
  7. Source of coverage refers to the topic at which is covered to the extent and there will be a consideration of the time period, geographical position and the jurisdiction to the related topics.

All of these attributes are meant for the information quality .The quality of the information will be good, if there is high score for each attributes.

Information overload is a major problem, where the person cannot handle the more information. It has been for the century ,but it is showing the impact highly during this period only than before. When the information is overloaded to the manager, it became the huge problem and it affects the quality of the decision making. Therefore it should be avoided to have the overload of   information. Moreover it also leads to both the psychological and the physical health problems to the person and lowers the quality of decision. In today’s world, the information overload is found to be a major issue which leads to the destruction of the information system. Mainly the system designer has to be very careful about the information overload and they should learn to strive.


Here is how you can covert the Leads to Customers for Your SEO business. Once you have the leads, it is now important that you give your best to convert them to customers. For that, you need to be well prepared for the client meeting. The idea of meeting a business owner and convincing him to purchase a service that you are offering could make you sweat. But marketing is important for your SEO Company and thus make sure that you know how to present your product to the client and convince him.

The first thing that you should be clear of when selling the services is that if the client has agreed to fix a meeting with you to discuss the product, then you are already half way close to making him your customer. People into business do not have time to schedule meetings that they think is of no use to their business. Thus if the client has agreed to discuss the services of your company, then they actually are interested in hearing you out. All that you are left with is to create a wow impression to get the deal done.

Preparation before the meeting

A lot of hard work goes before the client meeting to promote your SEO company. The first thing that you need is to have an action plan report.

You need to make the client understand about how you will review their website and make changes so that it is SEO. You also need to let them know about what kind of an offsite SEO link building will be done. It is important that you make the client understand the concept in simple terms so as not to confuse him.

The important thing that one has to be prepared with is the keywords and the search volume. This is a crucial part of your research, and this has to be done right so that your client sees the maximum earning potential through it. You need to offer to your client a list of keywords that have a good volume of searches monthly.

Make sure to list the number of monthly searches for each keyword. This lets the business owner know of the potential number of customers who would land on his page if his website gets a number 1 ranking.

Research well before the actual meeting

Take care to spend the time to analyze the list of keywords that could draw the maximum traffic for the business. In all probability, if the number is huge, then they will not waste time to close the deal with your company to optimize their website. The keyword research is something that can make or break a deal. More discussion on this is continued here.


Here is how you can promote your SEO Company. You need clients to run the SEO Company. Marketing your business to prospective customers in the right way is important and you need to make use of some strategies to attract them and also be able to retain them for long. If you are trying to get ways to attract clients then here are a few ways to do so.


Emailing your clients is an effective way to attract new business. Make sure that you use proper company id and make your emails unique so that it does not go into the spam folder of the receiver.

Direct mail

This is a great way to market your Company. You need to pick up the target market and the area and then direct mail the sales copy to the business owner. You could also attach a screen shot of the first page of the search engine site that shows that their competitors are ranking ahead of them.

Cold calling

This method is quick and cheap and helps to generate clients for your business immediately. It is important that if you decide to do cold calling you do not give up easily.

Referral program

Referrals are another great way to get new clients without you having to do anything. The basic idea of a referral program is that to pay the business owner some commission to refer your product to new clients. Wait for some time and then list out the companies that have not got back to you. It is right time you approach and start calling them.

Other ways to promote your business:

Check these ways in which you can get clients for your business:

  • Business cards- Always walk out with your business card because you may never know when an opportunity may come all by itself.
  • Yellow pages- The old fashioned way is still used by many to find out about products and services.
  • Business directories –Make sure that your company is listed in the local as well as the national business directories
  • Network – Network in person and meet new clients to promote your SEO Company.

Make sure that you offer a free SEO report to every prospective client that you meet. The free SEO report is important because it helps to create the first impression of your SEO business. Go to this web-site to learn about more techniques.



To start our own SEO Services you need to take care of the following.

Create a website

The first thing that you need to start your own SEO business is to build a website. Ensure that the website looks professional and is custom designed. A smart way is to create a website that can get the customer to sign up to receive your email and newsletters. This will let you promote your business to the customer. Get More Bonuses on this here.

Payment processing

You need to know what you would be charging your clients for the SEO Services. Many factors are to be considered for this. Before that, you also need to decide on how you would be accepting the payments from your customers. You may want to send an invoice to your clients at the month end for the work that you have done for them over the month. If you are capable of explaining to your client about what you plan to offer to them and what they would in turn gain out of it then the risk of a default is very minimal. To get your payments on time you may want to set up a standing order to bill your clients automatically at the end of every month. You may also get payments through cheques. The other option is to set up PayPal to receive payments.

There could be other ways too to get payments. All that you need to ensure is that whatever means of payment processing that you use, you are able to send invoice to your clients, receive payments from them, and then send the receipt to your client.

How to get clients

The next step and also the most important step are to get clients. You may want to go through the business names and the phone number or the email ids of the prospective businesses. Another way is to use software that searches the Google map listings and looks for businesses in a particular niche. This can also let you search for the business in a particular area or a country. There is software used for this purpose that gives you all the details of the businesses that you are looking for.

SEO Services are in demand and the future of this business looks promising. To start your own SEO Company you need to have a clear road map .You need to have a good idea about how to start your business and how to get clients to run your business. Once you know of the basic tools that you need to start the SEO Services you can go ahead and market your service to the prospective clients and eventually make a strong business presence.



Fonti Informazione

Our lives are busy and hectic and it is tough to stay connected with things around us. The digital devices have made our lives much easier and help us in remaining connected with each other, that too from anywhere and at any time. They also help us in our daily lives in many diverse ways. We are not even aware of this invasion of privacy most of the times. Every time we use our devices our data is collected and it is not as safe as we assume it to be. Many of us do not know how this data is collected, stored and sorted and used. Some of us are not concerned but most people do not the extent to which this data can be a threat to our privacy. Many services which we think are very helpful could be using our information for developing or designing a new product which will benefit them. Some people think that it is already a lost cause. The battle of privacy has already been fought and lost. There are hardly any measures for controls in the way personal data is collected and used. It is felt that if you are not paying for a service then you are the product, which means your personal information is what they are after.

There is a thriving market for personal information and data. You can visit any page on the internet and you can see this happening. Millions of dollars are being spent on collecting this information by big brands and investors and even intelligence agencies. Alongside this, there is a black market with operators working underground and using personal data for identity theft and scams of different kinds. Facial recognition technology has also advanced so much that mass surveillance has become a reality. There is a demand to bring out stricter laws against the misuse of personal information but because of the very nature of digital space, it seems like a herculean task. The security is quite porous and if you try and block one hole, there are many new ones which become available for data transfer. We can ask the government to step in and help us, but it will be better for us if we start paying attention to our digital lives. We have to become aware of and more proactive when it comes to privacy. Privacy is our right and we should try and defend it everywhere, even in digital space.

Commons Wikimedia

Marketing has always been about connecting with your customers and prospective clients and that too in the most valuable time. In these modern times, this means you need to connect with them on the internet. This makes digital marketing so important. Digital marketing can be defined as the various digital tactics and channels used to connect with customers online. Digital marketing includes digital advertising, email marketing, online brochures etc. Digital marketers tend to have a good idea on how each digital marketing campaign will actually support their goals. Various free and paid digital channels are at their disposal to achieve their targets. There can be different types of marketers. A content marketer can create or write blogs to create interest. Social media marketer can help in promoting these blogs posts through various digital channels. There are various methods of digital marketer use to make the marketing more effective. SEO which is search engine optimization ensures that your website ranks or appears higher in the search pages. Content marketing means the creation and promotion of content. This is done to generate awareness of the brand and growth of traffic on the channel. Blogs, online brochures, and eBooks are all part of this. Social media marketing promotes your brand and content on social media channels. They can include Facebook, Twitter, LinkedIn, Instagram, etc.

Affiliate marketing is performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. For example: posting about a brand from your social media accounts. Pay-per-click is a way of bringing in more traffic to your website by paying every time the ad is clicked. Some promoted ads on Twitter use this method. Clicking here can get you a reward. Companies use email marketing as a direct way to communicate with their audience. It is mainly used to inform about new events, discounts or to promote content. New products or upgrade information can be sent by email to specific clients. Automated marketing means that companies use software which can automatically take care of certain things like email newsletter, contact list updating, social media posts etc. Online PR works much like traditional PR, but it secures coverage in digital publications and websites. Everyone has understood the importance of digital marketing and with more and more people now spending more and more time online, it is easy to see why. Different tactics used by companies to attract customers have been used for a long time. Being online means people spend less time on one site and keep surfing. Digital marketing has to keep innovating and continuously upgrade to make sure that they achieve their goals.

Candidati Sindaco

Big data is a term which is used for the structured as well as unstructured data that business handles every day. It is called big data because the volumes are generally huge. But the volume or amount of data is not important. The volume of data is so large that the traditional methods of processing are not enough. More important is what they do with this data. This data can be analyzed for information and insights and help in making better strategies and decisions. Big Data can help companies to improve operations and make faster and more intelligent decisions. The data is collected from a variety of sources which include emails, mobile devices, applications, databases, servers, and other means. This data, when captured, can help a company to gain useful insight to increase revenues. While the term big data is not very old, the act of gathering and storing large amounts of information for analysis is quite old. There are three things which are important for big data: Volume, velocity, and variety. Organizations collect data from a variety of sources and the volume is huge. New technologies have been able to solve the storing problem to some extent. The speed at which data moves and is collected is very fast and there is a need to deal with it in real time. Data comes in all types of formats. It can be numeric, text-based, videos, audios or financial transactions. There is so much of variety in the data collected. To get more information you can try here.

Data also is variable and inconsistent. The flow of data changes with trends and events and has its peaks and lows. As the data flows from such diverse sources and comes in huge volumes, it is also very complex. It is important to connect and correlate relationships and find the links. If the data is not quickly analyzed and sorted, it can become useless. All the efforts which go in collecting the data can become futile. The main problems everyone wants to solve with data collection are cost reduction, time reduction, product development, and good decision making. After you collect data, a careful and precise analysis will help you in finding the root causes of failures. It will also help you in calculating risks. In fact, all business processes can become streamlined. Big data has developed into a very helpful tool for the business and has also provided a lot of job opportunities to a number of people. Companies and businesses have realized the power big data have and are constantly refining their analytical processes.

giovanni scarangella

Social media is the evolving trend among the people and we would not see a single person without having a social media account .This is because of the options it provides to the users. The users are allowed to post their pictures, videos, and thoughts on their timeline with privacy settings. They have the option fo selecting the privacy that only a few selected groups are permitted to view their posts. This is really amazing and this helps us to avoid facing too many critical problems like harassments and all.

We would have heard the topic recently that Instagram is going to be handed over to Mark Zuckerberg who is the founder of people’s favorite companion FaceBook. Is this really true? Let us hope this to be true.

Instagram is almost similar to Facebook where the account holder can share some of their thoughts, photos, and videos. Social media brings us both advantages as well as disadvantages and it is merely in the way we take it. A few businessmen use this as an excellent platform to upgrade their businesses and add up more new clients. They also use this for advertising their business products and services since the reach of this social media is something stunning. There are many chances of getting umpteen customers and orders.

The business owners can even open up a new Facebook page for their business products and keep on posting pictures and videos about the products and services they carry out. The customers are the source of income and when we have infinite patrons, then automatically we can enhance our business company very easily within a short period of time. Thus, the traders must work on how to fascinate the customers and pull them towards their enterprises.

Communication is a prominent one for every business either it might be smaller or larger. The owners must interact in a very polite way to impress the clients and social media help us to have direct interaction with the clients. However, the business processors must be online for all the 24 hours to manage their customers in an immense way. Social media keeps on supporting their account holders by offering them many updates.

It is purely in the hands of the people to make use of it in the right way without misusing it by doing fraudulent activities.

Therefore, I personally advise you all to try to make use of the abundant features of social media in the correct way to yield its fruits.

Equity based Crowdfunding

The concept of a market came into existence in the ancient past.  People have been devising new techniques to advertise their products and make more profits. They want to sell more products and get more customers and that is their sole aim.

The times have changed over the centuries. People used to go to different parts of the world and sell products like silk, pearls and buy spices and even salt etc. Now, this era is all about door delivery of products through online portals. Community weekend markets and flea markets have started to migrate to the online portals.

The times have also seen the changes in the way the market functions in terms of ownership of companies. From the shareholders owning equity the structure is modifying to crowdfunding now. You can read this post here and understand the intricate details of its mechanism. This is completely influenced by the data available online. The information-driven technologies have taken over the entire fabric of business now.

Stock-based businesses have also changed the way they work. Now crowdfunding means the people contribute to creating a company by providing money through small shares and it is usually online. The contributors may get some advantages by investing their money. In NGOs, they get tax rebates. In others, they get some privileges but most of the time investors know that their money may not come back. The scientific approach to innovation is the backbone of all the crowdfunding. If people like an idea and want to be a part of the innovation process then they contribute freely. Then they do not bother about the returns.

The advertising based on newspapers and other media is slowly phasing out. It is moving to new platforms online. Social media influencers are the new campaigners. Their recommendations are widely followed and they can actually help in crowdfunding as well. People do not mind investing money if it is going to a promising project. Therefore the marketing gurus have to create the right platform to attract more contributors.

Crowdfunding has helped many new talents to take the leap into being entrepreneurs. It is possible only due to the power of social media and the acceptance of new technology. People have moved to the internet and online shopping. They have understood the benefits of small contributions to crowdfunding ideas. So many research projects in the field of AI and the latest technical tools have succeeded only due to the faith of people in them and their contributions.  This has also been a savior for many NGOs.






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