How to save social content?

One of the most important aspects of contemporary web 2.0 is the speed with which content is enjoyed and forgotten.

Nowism and the cult of real-time information – continuous refresh on Twitter, desire to get and share now, now, now –  contains a hidden risk: that is, an ever greater transience of information itself. (Suggested in-depth reading: this interesting post by Matt Ingram).

To put it simly, a large number of stories and events that were seen as fundamental or even epoch-making, just fade away quickly from our horizon of interest. They say it’s always been that way, and perhaps it is true, but now there is also a technical problem: having access to social data is difficult, especially in terms of search (Twitter’s, for example, has always been very poor).

On the other hand, services such as Bottlenose (a social search engine in real-time) are very useful to provide snapshots of what is important in this moment – a photograph that speaks the language of an absolute yet momentary relevance –  but also seem to suggest that this trend is here to stay.

And all that was? And all that we shared before? How to save social content?

One possible answer is Loccit. The startup, recently launched after a one-year beat, collects in the form of a real diary one’s own items on Facebook, Twitter, Instagram, LinkedIn, Flickr and Foursquare.

Collecting the various updates, Loccit creates a “history of the user’s life” that goes far beyond the capabilities of the Facebook Timeline – whose Proustian ambitions are more a matter of label or marketing and less properly a well-functioning design.

Loccit, instead, integrates various types of media content – photos, videos, text, etc. – in a coherent and personal flow. Something that should remind the old-fashioned practice of scrapbooking, more than a simple copy of what you shared.

Normally, many does not know how to safe guard the earlier data, photos and other important videos. Many share videos and photograph in Facebook. Only in the archival these can be saved for a later use where these can be viewed at any later time. This is a good directory to be maintained.

In short, the purpose of Loccit is to preserve the digital memory of each person, nourishing the idea of a narration that values past events as much as the present ones. (In addition, the startup offers a store where you can create postcards, mugs, posters, or real books with your own material)

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