So you receive a compliment via a mention on Twitter, and you retweet it to your followers. Okay. Why?

The answer seems pretty easy: a Twitter account is a kind of personal brand and a brand needs to be confirmed – it needs self-promotion. The retweeted compliment would then be a form of endorsement and reinforcement of your own image, a bit like a positive review or two good lines of reference from a former employer.

Unlike your Facebook page or a Linked in account, Twitter is more fluid and informal. It works in real time. If you have followers on twitter then that itself is a compliment to you. So instead of waiting for likes or positive comments it would be better if you give your followers good content. Showing off on twitter is not a good idea and followers should also refrain from just empty praising of a tweet. Here, it could be a good idea to see and follow some twitter accounts to understand this.

But the dynamics is only apparently similar. To bring in a static page – your website, your LinkedIn profile – the appreciation of others is a thing: but it’s another thing to drag it out in real time, all the timeevery time it comes, on a platform so fluid and informal, such as Twitter.

More precisely: the retweet of a compliment is generally never relevant content. Your followers have already given you a declaration of trust with the very act of following: the best way to reward them is to give them the quality tweets – in relation to your style: jokes, information, useful links, funny videos, it doesn’t matter. But not all the “bravo”, “great”, “fantastic”: apart from giving an unpleasant sensation of immodesty and vainglory, they add nothing to the meaning of your presence on Twitter. Indeed, they decrease it: in some way, they transfer it to third parties’ appreciation.

So we should not tweet any compliment, ever? Well, it depends. If the pat on the back comes with additional content – a detailed review of one of your post’s, for example – then it may be interesting to others.

However, what should be avoided – and that unfortunately is still very widespread – is the mechanical and compulsive repetition of every positive comment. That can at best serve those who have made the compliment to feel appreciated in turn: but in this case, a simple “thank you” would do. To the rest your followers it’s useless – and in the long run, it will lead only to lose some of them.