In the last few days, more or less all the main sites of information technology were filled by a big rumor: Google would want to buy WhatsApp.

Google has been trying to expand into social messaging and wants to buy WhatsApp. It will be a ready-made package for them to venture into this field. WhatsApp is a wonderful messaging app with a huge number of messages passing through it every single day. Visit website for more information about this deal.

For the popular instant-messaging app (whose revenues totaled $100 million a year, with 18 billion messages processed per day) Mountain View would be willing to pay $ 1 billion.

The supposition was certainly tempting, as it put together three particularly hot elements: the company whose search engine dominates the web, the now central struggle to dominate the communication via mobile, and the fact that Facebook also seemed to be make an offer some time before.

Meanwhile we got the analysts unchained, wondering whether it was a smart move or not, whether WhatsApp was really worth all that money, and what would change at the level of the digital landscape globally. On PandoDaily Michael Carney seized the moment to invite Yahoo – and not Google – to buy or develop a mobile messaging platform (as it would need it much much more). And so on.

In fact, it turned out to be a mere rumor and nothing more. A few hours ago the head of development of WhatsApp, Neeraj Arora, has confirmed to AllThingsD that his company has not started any discussions with Google. He did not add any other comment, although next week’s CEO Jan Koum WhatsApp will attend the conference D: Dive Into Mobile – and will maybe add some detail.

Or maybe not, because from a certain point of view there is not much else to say: the whole story was in fact originated from an article on Digital Trends devoid of double confirmation and limited to a single “inside source”. Sure, it happens: and sure, yet another rumore like that might not seem that serious, and some very interesting reflections did come out from it, anyway. But maybe there is something to think about it all.

Maybe this shows once again how the world of journalism technology – but not only – it’s too prone to rumorsand too eagerly in need of comment on mere conjectures, instead of just first and foremost do a careful fact-checking and report confirmed events.