Web Target - email & web marketing magazine

email & web marketing magazine

How "Do not track" could kill off even sensible advertising.

Online marketing, tracking and privacy

How To Do

Paying attention to online conversations

Four tips to help keep your finger firmly on the pulse of your brand on the social Web.

"Email marketing now" is out

Behold our ebook on email marketing best practices. Easy, practical, and crystal-clear.

Email marketing: Database segmentation

How to send the right email to the right person: profiling one’s own list of email addresses and targeting each campaign accordingly.

Improve your IP’s reputation

Otherwise your emails may fail to reach their target. (And you risk losing money).

Case studies

Interview with Pure360

"Email literacy is a lot worse than people would expect. Marketers (even those at bigger brands) are still making basic mistakes."

Encyclopaedia Britannica vs. Wikipedia?

After 244 years, the Britannica's no longer going to be reprinted in hardcopy version. And perhaps it is worth thinking about how knowledge is changing.

Volunia, the new social search engine

An overview of Massimo Marchiori’s presentation, and some impressions.

The death of the email: a long, long story

Social networks should have killed it off long ago. But instead...

Open Target

Pinterest, here’s why we won’t all be publishers

Pinterest’s social curation model could have many benefits for the modern Web. But the risk of confusion is extremely high.

Highlight, the app able to recognize the people around you

In a certain way, it’s the missing link between the on and offline social experience.

Big Data: knowledge in an information overload era

Data so vast, incomputable with just standard means can change our idea of knowledge?

Bitcoin: a solution to crisis?

Does the path toward a more just economy lie into virtual currency?

Flash News

Engagio Brings Its Social Inbox to Your Gmail Inbox - TechCrunch

It’s official: Facebook offers 50.6m extra shares, confirms new $34-$38 price range - TheNextWeb

Social Media Ad Spending to Reach $8.9 billion - ClickZ

Events

May 2012

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About

Web Target is a magazine about web marketing, innovation, and the flow of information on the web.

In the How to do section you will find some educational articles to help you create a good email marketing campaign, along with the newest

The Case studies are a bunch of reportages, interviews, critical studies and close examinations: materials to deepen email and online marketing.

Open Target widens the horizon to all which is new and stimulating in the world of the internet: philosophy of the web, SEO strategies, viral communications, models of online journalism etc. etc.